This filter is a little different from the main Story Filter, because it only changes the content that is flagged as trending. It won't change what you see in your watchlists but only what you see on the Trending Tab and in the Trending Bar. You can choose the period of activity, an asset class, the sector, events, and locations.
You can choose over what timeframe the trending factor should be calculated. Due to the nature of trends, by limiting your timeframe, you will see less established but more recently developed trends.
This option gives a list of asset classes which can help you narrow down your search. If you are only interested in commodities, then you should choose commodities. The default setting is to use all asset classes, so you get a broad view of the market.
Sectors break the economy down into constituent parts. If you're a tech investor, you might want to focus only on the tech sector. On the other hand, if you're looking to branch out from your current portfolio, you might want to target another sector all together.
Obviously locations are focused on location data. This option is particularly useful for many investors because cross-border investment is still not as easy as domestic investment. For that reason, many of our clients use locations that correspond to countries or areas where they already have a brokerage account.
The only drawback of focusing on a particular location is that the world is now interconnected, so an event in one place can very easily affect the markets in another. This occurs on a very quick timescale, especially with services like Twitter. So use this filter option wisely.
These are specific business events, like merger announcements, dividends and earnings announcements, downgrades, and many others. When investors want to capture gains from a particular type of event, it is useful to filter by events to screen out all the noise. Other trends may be happening, but if they don't match your criteria, they'll just clutter up your feed.