Personalisation options for user segments can only be viewed, set, and modified from the desktop site. Of course the results are carried over to the mobile platform, and you can turn it on and off from the mobile platform.
People have different needs, preferences, and interests. Our personalisation engine not only personalises what stories and content we provide you, but it also learns how people are similar or dissimilar to others. When people fall into certain groups, we can better provide them information that more closely matches their interests.
If you want to accelerate the process or want to choose a particular preset profile, you can use the personalisation options. A tab is available on most pages, and in this screenshot, we accessed it on the Watchlists page.
If you want to see stories and tweets that are mostly viewed and liked by people who fall into the Long Term Investor category, you can choose that group. If you prefer to see news that day traders are consuming, you can choose that group. If you want to view news from both groups, enable both!
We also track and group together users by business function. Those who are in corporate treasury tend to look at the same stories and sources as each other, while those on the sales team might have different preferred sources. Each group also has different queries associated with them. By enabling a specific group, you'll get content most associated with people in that group or business function.